Frequently Asked Questions
Q. Do I need any previous experience in the publishing business?
A. Absolutely not! We provide all of the training you need to operate your own Natural Awakenings business. The most important requirements you bring are a genuine desire and drive to own your own business. However, we do prefer franchisees that have previous sales experience.
Q. How many people will I need on my staff?
A. The Natural Awakenings franchise system was created to simplify the process of creating the magazine. You will be trained to hire and manage the services of several independent contractors who can assist with various creative processes—editorial, magazine layout and a distribution vendor. Also, depending on your desired volume of sales, you may choose to contract with one or more independent sales people.
Q. What additional equipment do I need to purchase or lease?
A. Most people already have everything necessary to manage a Natural Awakenings business—a basic computer system, an all-in-one printer and phone service. You will need to purchase a supply of standard magazine racks for placement at your distribution locations.
Q. How much retail space will I need?
A. None. The most attractive benefit of the Natural Awakening's franchise program is that you can operate from your own home! There are no major building improvements, renovations or leases required.
Q. Once I’ve signed the franchise agreement, how long will it take me to open my business?
A. It usually takes 90 to 120 days. During this period, you will attend a comprehensive three-day training session, establish your business format, obtain your business license, open your business checking account and complete the other items on a “pre-opening checklist” that is provided to you.
Q: What areas are available for franchising?
A: We are always looking to expand into new markets that we do not yet have our magazine in, as well as we have some select existing markets available for resale. We typically franchise in areas that are populated with at least 800,000 people. To learn more about available markets, visit our Franchise Availability page.
Q: As an owner, do I need to live within the franchise territory?
A: Yes, we have found that our publishers are most successful when they live within their franchise territory.
Q: What does an ideal franchisee look like?
A: We look for the connector, the change maker, the driven individual who wants to make a difference in their community. Our publishers are passionate about natural living and wear many hats in their role, requiring them to be highly-motivated, driven and not afraid to put in hard work. For this home-based business opportunity, we seek individuals who are self-starters that thrive in an independent work environment. A comfort and confidence with sales is imperative (and previous sales experience is a huge plus).
Q: How much money can I make from owning a Natural Awakenings franchise?
A: We are restricted by the Federal Trade Commission and various state franchise sales regulations from providing you with specific profit projections. To learn more about actual experiences, we will encourage you to speak with existing franchisees at a specific point in the application process.
Q: How is the Natural Awakenings franchise opportunity different?
A: This is more than a job—it's an opportunity to inspire others to make choices that benefit themselves and the world around them. Our publishers are leaders in their communities who connect local businesses focused on health and sustainability to readers who are seeking resources for healthier, happier lives. You'll work closely with local experts to complement the high quality national articles with content that is unique to your market. Every month you'll educate and influence your community by sharing timely information to support a healthy lifestyle. It's a meaningful and life changing experience.
Q: How do I get started?
A: Deciding to start your own franchise is an important decision. Our mutual evaluation process will enable you to get to know us as we get to know you. Our objective in the evaluation process is to help you make the right decision. This starts by submitting our Franchise Application. After we have received your application, we will schedule a time for our Director of Franchise Development to call you for an initial consultation and to discuss next steps.
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