Own Your Own Magazine

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Join the Natural Awakenings Franchise Family

Natural Awakenings magazines offer monthly content that is unmatched by any other.

Every magazine across the country integrates global, national and local editorial into each issue.

Special features, interviews with national figures and guest columns fill our pages, along with local news briefs, stories, resource directories and a community calendar.

Our Readers: 

  • 66% have been reading Natural Awakenings for more than two years
  • 21% purchase from our advertisers between one and three times per month
  • 34.2% share their monthly copy of our magazine with two or more additional readers
  • 84.7% are female
  • 47.7% are between 35 and 54 years of age
  • 60% have one or more college degrees
  • 88.1% purchase healthy or organic food
  • 47.1% attend spiritual or healing events
  • 47.4% attend exercise or fitness events

The Healthy Lifestyle Marketplace


One in four adult Americans are part of this $1.5 trillion marketplace for goods and services in the categories of health and wellness, the environment and ecological living, social justice, personal development, spirituality, and socially responsible investing.
This marketplace is our readership!


Icon personal health

Personal Health

$47.1 BILLION

Market Size


Icon green building

Green Building

$116.7 BILLION

Market Size


Icon ecotourism

Ecotourism

$416.9 BILLION

Market Size


Icon alternative transportation

Alternative Transportation

$572.4 BILLION

Market Size


Icon natural lifestyles

Natural Lifestyles

$8.9 BILLION

Market Size


Icon alternative energy

Alternative Energy

$819.6 MILLION

Market Size


Textile cotton

Organic Cotton/Natural Fiber & Textiles

$8.7 BILLION

Market Size


Electronics appliances

Electronics/Appliances

$161.6 BILLION

Market Size


Consumer goods

Consumer Packaged Goods

$191.1 BILLION

Market Size

*Projected U.S. Eco-Marketplace for 2020, source: Natural Marketing Institute’s Global Sustainability Consumer Trends Database® (SCTD), 2016.


Natural Awakenings Business Model

Work for Yourself, Not By Yourself

Our Franchise System

Franchise system

The Natural Awakenings franchise system starts with comprehensive training, ongoing support and sales tools and guidance. Our regular ongoing workshops address advertising sales and marketing, magazine layout, editorial, distribution, accounting and much more! 

Your training begins immediately upon executing our franchise agreement. We begin with all of your back office setup, including: website development, database management, and QuickBooks installation and training. You will be scheduled to attend our next available training school, in Naples, Florida, where you will learn every facet of operating your Natural Awakenings magazine business.

Regular weekly sales training webinars and ongoing training workshops will support you with sales tools and guidance, advertising ad copy, ad layout, editorial and distribution support, and much more!

Your Franchise Fee Includes:

  • Monthly editorial calendar
  • Monthly Publishers Option Package (POP). 20+ pages of global and national editorial; eco, global and health briefs, feature articles, departments and promotional support materials
  • Monthly Cover options with archives of historical cover layouts and graphics
  • Layout/production of your first three issues, including layout, editing and proofreading by the Natural Awakenings production staff 
  • A credit towards your own Natural Awakenings custom website designed to bring local and national attention to your business, attract advertisers and produce additional potential revenue streams
  • Licensed copy of your own accounting software
  • Proprietary database system for lead management, customer contacts, sales/contracts and distribution
  • Professional, personalized Natural Awakenings media kits and rate sheets
  • Huge inventory of photos, illustrations and graphics
  • Access to publisher’s intranet system with access to:
    • Successful advertising samples from all types of businesses to use in your own sales presentations
    • Professional training to write effective advertising copy
    • Proprietary marketing materials including: business cards, signs, directories, expo and networking samples


Natural Awakenings is providing exactly what we need the most, lighting the way for people seeking a healthier lifestyle. Natural Awakenings’ magazines provide information and vital resources that inspire and support people and their communities across the nation to live a healthy lifestyle and to support a healthy planet.

Financial Investment

Low Initial Investment

After we receive your Franchise Application, we will review your qualifications, call and discuss them with you, and if we feel we are a good match, we’ll invite you to a personal interview.

You may choose to purchase a new, undeveloped franchise territory or purchase an existing magazine business from one of our selling publishers.

New Franchise Territory

  • You pay a one-time turn key business fee of $49,500 (Note: Using retirement funds from 401Ks, IRAs, etc. can be approved by the IRS so you avoid penalties or paybacks.)
  • Ongoing monthly royalty fee payment of $150 or 7% of monthly gross sales (whichever is greater) for the first 6 months, and then
  • $300 or 7% of monthly gross sales (whichever is greater) thereafter.
  • For franchise locations outside of the U.S., there is a $5,000 international transaction fee.

Existing Franchise for Sale

Pricing varies depending on the market. Inquire here for information on pricing and purchasing details related to existing markets available for resale.

You may choose to purchase a new, undeveloped franchise territory or purchase an existing magazine business from one of our selling publishers.

View Available Markets

Hear What Our Publishers Have to Say

Publishers susieq

“I purchased the first-ever Natural Awakenings franchise and published my premiere edition at the turn of the millennium. I chose to quit my job, sell my home and move to Fort Lauderdale, where I didn’t know a single person and where several integrative health magazines already existed… but with the help of headquarters, I was able to compete and build a successful business. In fact, two of the other magazines are now out of business. I feel so grateful to be able to help people and be part of the Natural Awakenings family of owners.”
Susan Q Wood, Fort Lauderdale, FL

Publishers jerrytracey

“Being a Natural Awakenings publisher in East Michigan for many years has given us the opportunity to learn about and share information that helps everyone live better lives. We most enjoy being able to meet and network with the readers, businesses and practitioners who have the same passions we have—healthy and sustainable living... naturally!”
Jerry & Tracy Neale, Oxford, MI

Publishers debbey

“The passion that fueled my decision nearly a decade ago to publish Natural Awakenings here in the Tampa Bay area continues to grow and stir my creativity, energy and dedication to the field of natural healing. As a small business owner my access to all the business systems NAPC provides has been a key element in my continuing success.”
Debbey Wilson, Tampa, FL

Publishers waleskaluis

“Publishing Natural Awakenings has truly been a blessing for our lives, our family and our community. Coming from a corporate background, NA has given us the opportunity to follow our dreams while transforming peoples’ lives in Puerto Rico... Doesn’t get better than this, we truly love it!”
Waleska & Luis, Puerto Rico

Publishers krislaurie

“As Natural Awakenings publishers, we are honored to be part of such a generous and supportive family. Our publishing network provides help to one another on a daily basis. To have that kind of support while being blessed with the opportunity to connect the local community with healthy resources is truly inspiring!”
Kris Urquhart & Laurie Davey, Melbourne, FL

Video Testimonials


"It's been an amazing journey! I've met so many fabulous people... who are making a difference in their community.
Peggy Malecki, Chicago Publisher


"I wanted to help people lead healthy and vivacious lives...I love every part of it."
Kelly Martinsen, Long Island, NY Publisher


"It was riskier for me to stay in that cubical than to take the leap to start my own business with this franchise, and I'm glad I did."
Dave Korba, South Central PA Publisher


"I needed to be able to travel when I work... and I needed to love what I do. My insatiable appetite for healthy living and new modalities was fulfilled."
Elaine Russo, San Diego Publisher

Become a Publisher today and start making a difference in your community!

Apply Now

Frequently Asked Questions

Q. Do I need any previous experience in the publishing business?

A. Absolutely not! We provide all of the training you need to operate your own Natural Awakenings business. The most important requirements you bring are a genuine desire and drive to own your own business. However, we do prefer franchisees that have previous sales experience.

Q. How many people will I need on my staff?

A. The Natural Awakenings franchise system was created to simplify the process of creating the magazine. You will be trained to hire and manage the services of several independent contractors who can assist with various creative processes—editorial, magazine layout and a distribution vendor. Also, depending on your desired volume of sales, you may choose to contract with one or more independent sales people.

Q. What additional equipment do I need to purchase or lease?

A. Most people already have everything necessary to manage a Natural Awakenings business—a basic computer system, an all-in-one printer, fax and phone service. You will need to purchase a supply of standard magazine racks for placement at your distribution locations.

Q. How much retail space will I need?

A. None. The most attractive benefit of the Natural Awakening's franchise program is that you can operate from your own home! There are no major building improvements, renovations or leases required.

Q. Once I’ve signed the franchise agreement, how long will it take me to open my business?

A. It usually takes 90 to 120 days. During this period, you will attend a comprehensive three-day training session, establish your business format, obtain your business license, open your business checking account and complete the other items on a “pre-opening checklist” that is provided to you.

Q: What areas are available for franchising?

A: We are always looking to expand into new markets that we do not yet have our magazine in, as well as we have some select existing markets available for resale.  We typically franchise in areas that are populated with at least 800,000 people.  To learn more about available markets, visit our Franchise Availability page.

Q: As an owner, do I need to live within the franchise territory?

A: Yes, we have found that our publishers are most successful when they live within their franchise territory.

Q: What does an ideal franchisee look like?

A: We look for the connector, the change maker, the driven individual who wants to make a difference in their community. Our publishers are passionate about natural living and wear many hats in their role, requiring them to be highly-motivated, driven and not afraid to put in hard work. For this home-based business opportunity, we seek individuals who are self-starters that thrive in an independent work environment. A comfort and confidence with sales is imperative (and previous sales experience is a huge plus).

Q: How much money can I make from owning a Natural Awakenings franchise?

A: We are restricted by the Federal Trade Commission and various state franchise sales regulations from providing you with specific profit projections. To learn more about actual experiences, we will encourage you to speak with existing franchisees at a specific point in the application process.

Q: How is the Natural Awakenings franchise opportunity different?

A:  This is more than a job—it’s an opportunity to inspire others to make choices that benefit themselves and the world around them. Our publishers are leaders in their communities who connect local businesses focused on health and sustainability to readers who are seeking resources for healthier, happier lives. You'll work closely with local experts to complement the high quality national articles with content that is unique to your market. Every month you'll educate and influence your community by sharing timely information to support a healthy lifestyle. It's a meaningful and life changing experience.

Q: How do I get started?

A: Deciding to start your own franchise is an important decision. Our mutual evaluation process will enable you to get to know us as we get to know you. Our objective in the evaluation process is to help you make the right decision.  This starts by submitting our Franchise Application. After we have received your application, we will schedule a time for our Director of Franchise Development to call you for an initial consultation and to discuss next steps.

This is not an offer to sell a Natural Awakenings franchise. A franchise can only be offered through the Natural Awakenings Franchise Disclosure Document. Natural Awakening Publishing Corp. is headquartered at 4933 Tamiami Trail N., Ste. 203, Naples, Florida 34103. Your questions are always welcome. We can be reached by telephone at 239-530-1377 or by email at [email protected]